PJ Aguilar: How The Yoga Biz Coach Uses Content Marketing to Position Herself for Success

In this episode, I talk about how to use content marketing to bring value to our current and potential customers. Because if we don’t do that, what’s the point–right? And I also take a look at what Yoga Biz Coach PJ Aguilar is doing with content marketing. (HINT: She’s ROCKIN’ it!!)

Here are the sites and resources mentioned in the podcast:

www.YogaBizCoach.com

The 30 Elements of Consumer Value (article from the Harvard Business Review)

The Copywriting Crash Course 

Shoot me an email at michele@smarterwritinglab.com and let me know what’s going on in your world.

And, as always, be sure to join me over at The Smarter Writing Lab for more info about writing smarter so you can go further!

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