In this episode, I talk about how to use content marketing to bring value to our current and potential customers. Because if we don’t do that, what’s the point–right? And I also take a look at what Yoga Biz Coach PJ Aguilar is doing with content marketing. (HINT: She’s ROCKIN’ it!!)
Here are the sites and resources mentioned in the podcast:
The 30 Elements of Consumer Value (article from the Harvard Business Review)
Shoot me an email at firstname.lastname@example.org and let me know what’s going on in your world.
And, as always, be sure to join me over at The Smarter Writing Lab for more info about writing smarter so you can go further!