My animals and a great love story. Two things I adore. That’s why the short films produced by Mutual Rescue drew me in like a moth to a flame. They tell the stories of humans and the shelter animals they adopt. And they do it in such a beautiful and moving way. In my opinion, these films are content marketing at its very best. And here’s why:
- At approximately six minutes each, they’re engaging from start to finish
- They harness the power of storytelling so perfectly
- They have a clear and meaningful message
- They accomplish the marketing goal of the organization in such an authentic and effective way
The first of the films was “Eric and Peety.” According to Carol Novello, co-creator of Mutual Rescue and president of Human Society Silicon Valley, it’s been viewed more than 88 million times since its release in 2016. Here it is:
After seeing this, I knew I had to find out what the thinking and strategy were behind this film and the others Mutual Rescue has produced. And, thanks to Carol Novello, I now know. And you can, too. Listen to the podcast to hear all about it. I hope you’ll be as inspired as I was.
To find out more about Mutual Rescue, connect with the organization here: