SCML 08: A Content Marketing Love Story by Mutual Rescue

My animals and a great love story. Two things I adore. That’s why the short films produced by Mutual Rescue drew me in like a moth to a flame. They tell the stories of humans and the shelter animals they adopt. And they do it in such a beautiful and moving way. In my opinion, these films are content marketing at its very best. And here’s why:

  • At approximately six minutes each, they’re engaging from start to finish
  • They harness the power of storytelling so perfectly
  • They have a clear and meaningful message
  • They accomplish the marketing goal of the organization in such an authentic and effective way

The first of the films was “Eric and Peety.” According to Carol Novello, co-creator of Mutual Rescue and president of Human Society Silicon Valley,  it’s been viewed more than 88 million times since its release in 2016. Here it is:

After seeing this, I knew I had to find out what the thinking and strategy were behind this film and the others Mutual Rescue has produced. And, thanks to Carol Novello, I now know. And you can, too. Listen to the podcast to hear all about it. I hope you’ll be as inspired as I was.

To find out more about Mutual Rescue, connect with the organization here:

Website: http://mutualrescue.org/

Facebook

Twitter

SCML 07: Ending Content Chaos with Laura Creekmore

How can you determine if content marketing is right for your business? And, if it is, where and how do you get started–especially if you have limited resources? These are just a couple of the MANY topics I discuss with Laura Creekmore, owner of Creek Content and a widely-respected expert in all things content marketing. Her agency focuses on ending content chaos–and that’s what she helps us do through the advice and insight she provides in this episode of The Smarter Content Writing Lab.

What You’ll Learn

Laura graciously shared her expertise on SO many interesting topics, including:

  • The missed opportunity of NOT considering content marketing to grow your business
  • How you can learn about content marketing and start doing it without experiencing overwhelm
  • How content marketing can be used to effectively educate your audience about what you’re selling
  • Why content marketing isn’t about “sales with more words”
  • How content marketing can be used to turn you into a trusted advisor in the eyes of your target audience
  • The long-term benefits of a consistent content marketing effort
  • How matching your customers’ problems with your offering or product can help you shift your mindset about selling
  • The importance of being intentional about your content marketing efforts
  • Why you might want to consider bringing part of your personal story into your content marketing

Links to Cool Stuff We Talked About

Some of the following links are  affiliate links. By using them, you don’t pay a penny extra. But I get a very small–yet HUGELY appreciated–payment that helps keep this podcast going!

Creek Content: Laura’s agency that focuses on “ending content chaos.”

Follow Laura on Twitter at @lauracreekmore

They Ask. You Answer. A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer by Marcus Sheridan and Krista Kotria

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
by Ann Handley

Also, be sure to connect with me at Michele@smarterwritinglab.com and at The Smarter Writing Lab. I’d love to hear from you!

 

Save

Save