Why Smarter Writing Matters–Even If You’re Not a Writer!
I’m Michele Lashley and I’m a writer. And an entrepreneur. And a university instructor. And an attorney. And an author. And a course creator. Now, some might see this mishmash of career paths as conclusive evidence that I clearly can’t decide what I want to be when I grown up. NOT TRUE! Instead, it’s a direct result of my insatiable (and possible abnormal) sense of curiosity. There is SO MUCH to learn and experience in this world and I want to do it all! (Except for skydiving, camping and swimming with sharks or other underwater animals with teeth. Not interested.) So, what does any of this have to do with you? Because what I’ve learned in everything I’ve done is that SMARTER WRITING IS THE MOST IMPORTANT SKILL TO HAVE NO MATTER WHAT CAREER YOU’RE IN!
Since you’re here visiting me at The Smarter Writing Lab–thank you for that, by the way–I’m assuming you already understand why you need to be a smarter writer in order to do whatever it is you want to do. But, if not, think about this:
If you’re an entrepreneur, the better you communicate about what you’re offering, the more likely potential clients or customers will choose you to solve their problem. And the faster your business will grow.
If you’re a freelance writer, you get hired to put words together in ways that express whatever a client is trying to communicate. The better you do this, the more and higher-paying clients you’ll get.
If you’re a self-published author, you have to market your own books in order get them noticed and to make sales. When you can describe your book in a way that people just HAVE TO READ IT, the more readers you’ll have for your current book and for your future books!
If you’re a digital marketer selling online courses or information products, you have to communicate about what you’re selling in the very noisy and busy land of the interwebs. The better you do this, the more you’ll get noticed and the more sales you’ll make.
If you’re a businessperson or a speaker, you want the presentations you give to be engaging and well-received. When you put the right story together in a way that captures the attention of your audience, your ideas will shine and your power to make a difference will accelerate exponentially.
Here at The Smarter Writing Lab, you’ll find the information, support and guidance (along with a HEAVY dose of inspiration) to become a smarter, more effective writer–even it you’re NOT a writer! And you’ll have fun along the way! Imagine that!!
Thanks for stopping by! I hope you’ll stick around. And I know you will. Why? Because you’re SMART!
To your smarter writing success,