Entries by kmlashley

8 Rules for Avoiding “Writer’s Dread”

Something’s due. An article. Copy for a brochure. Content for a website. Whatever it is, the deadline is looming and IT’S ALL UP TO YOU to get this thing done—and done well. But, really, you’d rather rub sand in your eyes or clean your house AND your neighbor’s if either would get you out of […]

Is Your Copy Strategy Starting in the Right Place?

More often than not, conversations about the development of new websites, brochures, fact sheets, trade show banners and all other kinds of promotional materials begin with something like this: “I want people to understand what we do.” “Let’s make sure our list of services stands out. Maybe a bulleted list? With bolded words? And LOTS […]

How Much is Your Writing Expertise Worth?

You know what I really don’t like? When a client asks how many hours it’ll take me to complete a project. Why? Because, more often than not, they’re using that information to determine what they’re willing (or able) to pay me. Their calculations are based on an hourly rate—not on what the value of the […]

The Business of Writing: Are You In?

For many of us who write for a living—either on the side or as a full-time career—there have been times when we’ve wanted to stand on a rooftop and shout to the top of our lungs, “I’M IMPORTANT, TOO!” Unlike engineers or architects or surgeons or other professionals who are viewed as being able to […]