The Lunch Hour Master Class Library 

for Cash Connection: Hype vs. Reality

Where can you find people who like what you do and will actually want to buy what you're offering? Why is it so important to have a tribe of raving fans in order to be successful in today's marketplace? Check out the resources below to learn more!


Platform: Get Noticed in a Noisy World by Michael Hyatt

In order for your business to be successful, you need an audience of people who love what you do and who will not only buy what you have to sell--but also tell other how AMAZING you are! It's what many call a "tribe" of raving fans. And you need a platform to speak from--whether it's a website, social media, a blog or something else. This book by Michael Hyatt is a great resource for beginners and experienced entrepreneurs alike. He gives practical and easy-to-follow advice for building the platform you need to reach your current and potential customers.

Poke the Box: When Was the Last Time You Did Something for the First Time by Seth Godin

This book won't let you make excuses for not getting started on whatever you want to do in your life--including starting a business. You'll learn that it's not enough just to think or dream. You have to actually DO something if you're ever going to get to where you want to go.


In this TED talk, Seth Godin--marketer extraordinaire--explains the concept of having a tribe and what that can mean for you as a person AND for your business. Take a look!