Have you thought about writing a book? I’m not talking the next Great American Novel. Instead, I’m talking about writing a non-fiction book that focuses on your area of expertise. One that can serve as a powerful calling card, can help position you as a leader in your field, and can increase your ability to get the clients you want. If you have, but just aren’t sure where to start, then you’ll want to listen to this episode with book coach Jenny Nash. And, even if you haven’t thought about writing a book, you might reconsider after listening to what she has to share.
Jenny is the founder and chief creative officer of Author Accelerator, a book coaching program that gives writers the feedback, accountability and support they need to write their best books. Her own coaching clients regularly land top New York agents, national self-publishing awards, and book deals with houses such as Scribner, Simon & Schuster and Random House. She is the author of four novels, three memoirs, and one self-help book for writers. So, to say that she knows what she’s talking about is an understatement!
What You’ll Learn
In this episode, you learn a LOT about how and why you should consider writing a book about your area of expertise, including:
- How to find a book topic that will grab the attention of your audience and provide value
- The difference between having a blog and having a book–and why it matters
- Why people still want material in book form
- The level of authority you gain as the author of a book in your field
- Using a book as a gateway into higher-priced product or service offerings
- How a book can be used as a “calling card” to build your business
- Getting over the idea that you’re not a writer
- Using voice-recognition software to jump start the writing process
Cool Stuff We Talked About
- You can visit Jenny Nash at authoraccelerator.com and jennienash.com.
- Blueprint for a Book Workshop
- One-Day Blueprint SPRINT
Have questions? Have ideas for an episode of The Smarter Content Marketing Lab podcast? Just want to reach out? GREAT! Shoot me an email at firstname.lastname@example.org or leave a comment below.