Is Your Business Showing Up to the Wrong Party on Social Media?

"I've just started a new business and I need to be on Facebook."

"My competitors are on Twitter--so I need to be on Twitter, too."

"I just heard about Snapchat. How do I get started on it?"

These are the things I hear from my coaching clients and others when it comes to how their businesses should show up on social media. They feel a crushing sense of overwhelm when it comes to figuring out how to fit social media into their already crazy schedules. They struggle with how they're going to find time to tweet, post and pin things their audiences will like every single day.

Believe me, I get it. The pressure is on to make sure your business is getting likes, shares, pins, retweets, comments, views, and all other kinds of recognition. One--it makes us feel good to get noticed. And, two, there's hope that this recognition will lead to increased brand awareness among those in our target audience and that this awareness will eventually generate sales.

Here's the thing: You don't need to be on EVERY social media platform-or even more than ONE-in order to succeed.

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When it comes to choosing which social media party you're going to attend--go where your audience already is. And don't assume you already know. Just because you use Instagram doesn't mean your customers or clients do. Here are a few quick tips to help you figure out where you need to be:

  • Know who your target audience is.
  • Ask your current clients or customers which social media platforms they use the most.
  • Do some research to see how active your audience is on social media platforms. (If they don't actually engage with the platforms they're on, then you might want to consider if you want to spend time posting content to those platforms. Again, this is something you can ask them about.)
  • Understand the demographics of each of the most popular social medial platforms. Here's a great post from Sprout Social to help with that.

Once you decide which platform(s) you're going to focus on--and I advise my coaching clients to pick no more than two--learn everything about how they work and the best type of content to post on them. Also, remember that if you're not posting content and engaging with your followers on a regular basis on social media, you quickly become irrelevant. Harsh--yet true.

If you're going to pursue social media as part of your content marketing efforts, COMMIT!

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No doubt, social media can be a mind-boggler for entrepreneurs--especially if it's just YOU who's having to run everything with your business. But keep it simple. Go to the social media party where your audience has already arrived. And forget the rest.

If you're just starting a business or in the process of thinking about starting one, you probably have a TON of questions and not nearly enough time to find the answers. That's what The Page-Turner Mission Coaching Program is here for! I'd love to chat with you about how I can help you on this new venture. So, shoot me an email at michele@smarterwritinglab.com to schedule a time to connect!

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