"Why Can't I Get Potential Clients to Notice Me?"

A (FUN!) Online Course that Teaches Licensed Professionals How to Use the Power of Story to Attract Their Ideal Clients, Communicate About Their Services in Ways That Help Them Stand Out, and Build More Satisfying Practices

What If You Could Stop Doing This...

  • Wondering where the next client will come from
  • Being constantly frustrated from dealing with clients who aren't a good fit for you or your practice
  • Feeling completely lost when it comes to how to market your practice and get anyone to notice you
  • Asking yourself why you ever spent the time and money to get into this profession in the first place

...And Have a Practice That Looks Like This?

  • Thriving with the kinds of clients you want to work with (and who will tell like-minded individuals to work with you, too)
  • Recognized by your peers and clients as offering a service that is uniquely delivered by you
  • Clearly stands out in a crowded marketplace that other service providers get lost in
  • Allows you to do the kind of work you want to do and that brings professional and personal fulfillment

In Connection Communication™, you'll learn how to communicate in a way that helps you attract the clients you want.

Whether you’re an attorney, a therapist, an architect, an accountant, a healthcare provider, an engineer or any other licensed or certified professional, you worked long and hard to earn your credentials. You sacrificed years of your life—and probably went into quite a bit of debt—to enter a profession in which you’re able to make a real difference in people’s lives. But where are all of those clients you thought you’d have--including the ones who can afford to pay your fees? And WHY didn’t anyone ever teach you how to attract them?

Connection Communication is a 5-week online program designed specifically for licensed and certified professionals and/or their marketing staff. The goal?

To teach you how to use the power of story to communicate about the services you provide in a way that makes you stand out. In a way that doesn’t result in you getting lost among all of your peers who are offering similar services, who have larger referral networks, who have better brochures, who run expensive advertising, who have fancier websites, and/or who have more money to promote themselves to potential clients. In other words, I’m going to teach you how to use the power of story in ways that will help you attract and KEEP your ideal clients. You know--the ones who make your work enjoyable AND who can afford to pay your fees. And it’s easier (and more FUN) than you might think!

Michele Lashley, MA, JD Owner, The Page-Turner Mission

Hi! I‘m Michele Lashley---an entrepreneur, attorney, teacher, author and committed brand storyteller. I’ll be your guide, your sherpa, your ever-present shadow throughout the entire Connection Communication course! To show you how much I believe what we'll be doing together, here's my personal email address that you can use to ask me any question about how this course can help you: michele@smarterwritinglab.com.

Here's what you'll learn during the 5-week Connection Communication online course for licensed professionals:

WEEK 1: Getting to Know Your Ideal Client

If you were asked to describe your ideal client—using LOTS of detail—right now, could you do it? If not, don’t worry. Many business owners can’t. They take the shotgun approach and go after everyone—which leads to bad experiences for both the business owner and clients. And that’s just not good for business. During Week 2 of Connection Communication, we’ll focus on helping you develop a very clear picture of EXACTLY who your ideal client is so that you can focus your marketing efforts on attracting that person to your practice. Together, we’ll learn:

    • How to find out who your ideal client actually is
    • What your ideal client needs--and can get-- specifically from you and no one else
    • How to create a client persona that will help you target your marketing efforts and achieve better results

WEEK 2: Making an Invisible Offering as Noticeable as a Neon Sign

Services can’t be held by someone or pinned to Pinterest or wrapped up in a nice package. They’re essentially invisible—and often ubiquitous in the eyes of potential clients. To the everyday person, all attorneys, all CPAs, all therapists, all licensed professionals in general look basically the same on paper or on their websites or in any other promotional materials. And this makes getting noticed particularly difficult for professional service providers. During this first week, we’ll explore:

    • How you’re explaining your business to others and whether they really understand what you’re saying
    • The structure of story and how it can be used more effectively than any other approach to create a brand story that truly sets you apart and gets you noticed

WEEK 3: Know Who You're Competing Against (And Some Might Even be Your Friends)

Communities of licensed professionals tend to be relatively small and close-knit. That doesn’t mean everyone hangs out together—but they do tend to know each other. The reality is that—despite the fact that many (or at least some of them) might be your friends, you’re competing with them for clients. So you need to do some research and find out all you can about them in order to determine how you can set yourself apart in the eyes of potential clients. During Week 3, we’ll be learning:

  • Who your main competitors are and what they’re offering​
    • How your competitors are talking about and promoting their services
    • What your “special sauce” is—because that’s what makes you different from everyone else

WEEK 4: Create Brand Messaging that Connects and Attracts

This is where we’ll get into the nitty gritty of creating messaging you can use in ALL of your promotional materials. It’ll give you a powerful tool to use and will make marketing your services MUCH easier, focused and effective. Using the story framework we learned about during Week 1, we’ll:

    • Create an effective and simple-to-use brand communications platform for your practice
    • Build an About page for your website that will engage potential clients
    • Develop a tagline for your business that communicates your differentiator succinctly and memorably
    • Write your elevator pitch so that you can tell people exactly what you do, how you do it and why you’re the best choice–all in less than a minute

WEEK 5: Put Your Brand Story to Work

During this final week of the course, we’ll focus on identifying key areas in which you can and should put your brand story to work immediately. Together, we’ll:

    • Do a deep dive into your website, providing you a critique of what you’re doing right and what can be improved
    • Explore content creation opportunities you can use to provide value to potential clients and accelerate their willingness to contact you about your services
    • Discuss how to use your brand story in print, online, in broadcast media and in face-to-face interactions to improve the results you get from your promotional efforts

How the Course Works

The Connection  Communication course has been designed to get the maximum level of results by taking as little of your time as possible. Here’s how it’ll work:

    • At the beginning of each week, you’ll have access to a short—yet VERY focused—video lesson (around 20 minutes) and handouts regarding the topic we’ll be covering that week. You’ll also be given a small assignment to work on.
    • During the week, you’ll share your progress on the assignment with your fellow students in the private discussion group. They’ll give you feedback—and so will I.
    • At the end of each week, we’ll have a group coaching call during which we’ll discuss challenges, wins and anything else that’s needed to keep you moving forward.
    • I’ll be available throughout each week to answer any specific questions you have.
    • After the course ends, you’ll have access to a private Facebook group where you’ll be able to continue talking with other Connection Communication graduates and receive ongoing feedback regarding promoting your professional service.

By the end of the five-week course, you’ll have a new and more engaging way of communicating about your business both online and offline. And you’ll have a messaging structure you can use going forward to help you stand out in a very busy and noisy marketplace!

Ready to Start Connecting with Your Ideal Clients and Building a More Profitable and Satisfying Practice?

For the pilot launch of Connection Communication in February 2016, only 12 students will be accepted. And because these individuals will be helping me tweak and enhance the course along the way, I'm discounting the regular price of $997 to only $497. These students will have direct access to me and will receive one-on-one help with any questions they might have.

Want to join us? Great! To qualify as a student in Connection Communication, you must be:

  • A licensed or certified professional in your field OR be the person responsible for marketing a professional service practice
  • Be willing to actively participate during five consecutive weeks of the program. (That's how you'll see results!)

That's it! If you meet these two qualifications and are ready to connect with your ideal clients, click the button below and let's get started!


If--after Week 1-- you don't think this course is exactly what you need to improve the way you communicate about your practice and to help you have more success in attracting the types of clients you want to work with, I'll refund the entire amount of your course fee. No hassle. No hard feelings.