A (FUN!) Online Course that Teaches Licensed Professionals How to Use the Power of Story to Attract Their Ideal Clients, Communicate About Their Services in Ways That Help Them Stand Out, and Build More Satisfying Practices
In Connection Communication™, you'll learn how to communicate in a way that helps you attract the clients you want.
Whether you’re an attorney, a therapist, an architect, an accountant, a healthcare provider, an engineer or any other licensed or certified professional, you worked long and hard to earn your credentials. You sacrificed years of your life—and probably went into quite a bit of debt—to enter a profession in which you’re able to make a real difference in people’s lives. But where are all of those clients you thought you’d have--including the ones who can afford to pay your fees? And WHY didn’t anyone ever teach you how to attract them?
Connection Communication is a 5-week online program designed specifically for licensed and certified professionals and/or their marketing staff. The goal?
To teach you how to use the power of story to communicate about the services you provide in a way that makes you stand out. In a way that doesn’t result in you getting lost among all of your peers who are offering similar services, who have larger referral networks, who have better brochures, who run expensive advertising, who have fancier websites, and/or who have more money to promote themselves to potential clients. In other words, I’m going to teach you how to use the power of story in ways that will help you attract and KEEP your ideal clients. You know--the ones who make your work enjoyable AND who can afford to pay your fees. And it’s easier (and more FUN) than you might think!
Hi! I‘m Michele Lashley---an entrepreneur, attorney, teacher, author and committed brand storyteller. I’ll be your guide, your sherpa, your ever-present shadow throughout the entire Connection Communication course! To show you how much I believe what we'll be doing together, here's my personal email address that you can use to ask me any question about how this course can help you: firstname.lastname@example.org.
Here's what you'll learn during the 5-week Connection Communication online course for licensed professionals:
WEEK 1: Getting to Know Your Ideal Client
If you were asked to describe your ideal client—using LOTS of detail—right now, could you do it? If not, don’t worry. Many business owners can’t. They take the shotgun approach and go after everyone—which leads to bad experiences for both the business owner and clients. And that’s just not good for business. During Week 2 of Connection Communication, we’ll focus on helping you develop a very clear picture of EXACTLY who your ideal client is so that you can focus your marketing efforts on attracting that person to your practice. Together, we’ll learn:
WEEK 2: Making an Invisible Offering as Noticeable as a Neon Sign
Services can’t be held by someone or pinned to Pinterest or wrapped up in a nice package. They’re essentially invisible—and often ubiquitous in the eyes of potential clients. To the everyday person, all attorneys, all CPAs, all therapists, all licensed professionals in general look basically the same on paper or on their websites or in any other promotional materials. And this makes getting noticed particularly difficult for professional service providers. During this first week, we’ll explore:
WEEK 3: Know Who You're Competing Against (And Some Might Even be Your Friends)
Communities of licensed professionals tend to be relatively small and close-knit. That doesn’t mean everyone hangs out together—but they do tend to know each other. The reality is that—despite the fact that many (or at least some of them) might be your friends, you’re competing with them for clients. So you need to do some research and find out all you can about them in order to determine how you can set yourself apart in the eyes of potential clients. During Week 3, we’ll be learning:
WEEK 4: Create Brand Messaging that Connects and Attracts
This is where we’ll get into the nitty gritty of creating messaging you can use in ALL of your promotional materials. It’ll give you a powerful tool to use and will make marketing your services MUCH easier, focused and effective. Using the story framework we learned about during Week 1, we’ll:
WEEK 5: Put Your Brand Story to Work
During this final week of the course, we’ll focus on identifying key areas in which you can and should put your brand story to work immediately. Together, we’ll:
How the Course Works
The Connection Communication course has been designed to get the maximum level of results by taking as little of your time as possible. Here’s how it’ll work:
By the end of the five-week course, you’ll have a new and more engaging way of communicating about your business both online and offline. And you’ll have a messaging structure you can use going forward to help you stand out in a very busy and noisy marketplace!
For the pilot launch of Connection Communication in February 2016, only 12 students will be accepted. And because these individuals will be helping me tweak and enhance the course along the way, I'm discounting the regular price of $997 to only $497. These students will have direct access to me and will receive one-on-one help with any questions they might have.
Want to join us? Great! To qualify as a student in Connection Communication, you must be:
That's it! If you meet these two qualifications and are ready to connect with your ideal clients, click the button below and let's get started!
If--after Week 1-- you don't think this course is exactly what you need to improve the way you communicate about your practice and to help you have more success in attracting the types of clients you want to work with, I'll refund the entire amount of your course fee. No hassle. No hard feelings.