As a writer—and as an entrepreneur—there are ALL KINDS of questions I’ve had as I’ve built my business. Maybe you have the same ones. Or different ones. Either way, where do you find the answers? Well, hopefully you’re finding a lot of them right here in The Smarter Writing Lab! But, I’m not nearly egotistical enough to think I have all the answers. I learn a LOT from others and—to help you along your journey—I’m providing a list of some resources that I’ve found to be helpful.
DISCLOSURE: Some of these are affiliate links, which means I get a few coins tossed my way if you click on the link and purchase those items. And I really, really appreciate it! But, I also want you to know that I value my relationship with you and wouldn’t recommend a product that I don’t feel good about.
THE BUSINESS OF WRITING
- Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content —by Ann Handley I absolutely LOVE this book! It’s the one I refer to both new and experienced writers. We can all learn from what Ann Handley has to say about getting better at our craft.
- Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads—by Luke Sullivan
This is one of my ALL TIME FAVORITE books about the art, the craft and the business of copywriting. Not only is it brilliant—but it’s also a fun and easy read. For anyone thinking about becoming a copywriter—or for seasoned copywriters who realize you can always learn from the BEST—this book needs to be in your hands!
- The Well-Fed Writer: Financial Self-Sufficiency as a Commercial Freelancer in Six Months or Less“>The Well-Fed Writer: Financial Sufficiency as a Commercial Writer in Six Months or Less—by Peter Bowerman This is a great book for those who are new to the freelance writing biz or who have been in it and need a bit of a refresher regarding getting clients, managing clients, building your business and making money.
- The Well-Fed Writer: Back for Seconds: A Second Helping of “How-To” for Any Writer Dreaming of Great Bucks and Exceptional Quality of Life—by Peter Bowerman This is a fantastic follow up to Peter’s first book, The Well-Fed Writer: Financial Sufficiency as a Commercial Writer in Six Months or Less.
- Purple Cow: Transform Your Business by Being Remarkable—by Seth Godin
As writers—and as entrepreneurs—we have to figure out ways to make our offerings stand out above those of our competitors. In Purple Cow, Seth Godin helps us look at marketing our business in a new—more creative—way. It’s a simple, fun and mind-shifting read!
- Made to Stick—by Chip and Dan Heath
No matter how great your idea is—odds are it won’t see the light of day if people don’t understand it, connect with it and remember it. Made to Stick breaks down the key elements of making an idea “sticky.” Read it for yourself—and then recommend it to your clients. It’s a game-changer.
- Start With Why: How Great Leaders Inspire Everyone to Take Action—by Simon Sinek
If you want to make a difference for your clients, encourage them to build their brand stories around why they do what they do instead of focusing primarily on what they do and how they do it. This book really opened my eyes to that idea and I’ve found that it makes a HUGE difference in how I approach problem-solving and solution-building for my clients.
- To Sell Is Human: The Surprising Truth About Moving Others—by Daniel Pink
I’m not a salesperson by any stretch of the imagination. Or, at least I didn’t think so before reading this book. Daniel Pink makes selling feel—well—pretty good. The focus is on providing value. And that’s something I’m NEVER afraid to sell.
A DOSE OF INSPIRATION
Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America’s Master Communicator, George Lois
For anyone in the creative profession, THIS book is a MUST READ! It’s honest. It’s a kick-in-the-pants when you need it. And it’s a reminder of why we follow this crazy path of a creative life!
On Writing: 10th Anniversary Edition: A Memoir of the Craft—by Stephen King
Regardless of what kind of writing you do—whether it’s business writing, advertising copywriting or some type of creative writing—we’re all in this profession together. This book is one of the most moving and relevant books I’ve ever read about the actual craft of writing and why we do it in the first place.
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Internet Business Mastery Academy
I’m a member of the IBM Academy 101 and really love it! If you’re interested in building an online business, this is a great place to start. Jeremy and Jason do a spectacular job of helping you get focused on what you really want your business to be and how you want it to help you lead the life you’ve always dreamed of. Then, they show you step-by-step how to build that business. Also, if you haven’t listened to the Internet Business Academy podcast—START! It’s free and it’s EXTREMELY informative!