Posts

SCML 08: A Content Marketing Love Story by Mutual Rescue

My animals and a great love story. Two things I adore. That’s why the short films produced by Mutual Rescue drew me in like a moth to a flame. They tell the stories of humans and the shelter animals they adopt. And they do it in such a beautiful and moving way. In my opinion, these films are content marketing at its very best. And here’s why:

  • At approximately six minutes each, they’re engaging from start to finish
  • They harness the power of storytelling so perfectly
  • They have a clear and meaningful message
  • They accomplish the marketing goal of the organization in such an authentic and effective way

The first of the films was “Eric and Peety.” According to Carol Novello, co-creator of Mutual Rescue and president of Human Society Silicon Valley,  it’s been viewed more than 88 million times since its release in 2016. Here it is:

After seeing this, I knew I had to find out what the thinking and strategy were behind this film and the others Mutual Rescue has produced. And, thanks to Carol Novello, I now know. And you can, too. Listen to the podcast to hear all about it. I hope you’ll be as inspired as I was.

To find out more about Mutual Rescue, connect with the organization here:

Website: http://mutualrescue.org/

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SCML 06: Winning the Case for Content Marketing with a Law Firm’s Website

What type of content should a law firm’s website contain? That’s what we’ll be looking at in this episode of The Smarter Content Marketing Lab. We’ll look at a law firm’s existing site and explore ways to add new, more dynamic content that will help this firm attract more of it’s ideal clients.

What You’ll Learn

We’ll look at several different areas of the website and discuss the following:

  • How to use the “hero” section of the home page more effectively–including how to make it a stronger navigational element for website visitors
  • The use of video to make an about page come alive
  • How to use a blog (or vlog), webinars, white papers, etc. to establish thought leadership status
  • Using imagery to communicate more clearly about who you are and what you do

Links to Cool Stuff

Here are the links to what was discussed during the show:

The law firm where Nick works

Levenfeld Pearlstein, LLC™: LOVE the videos on this law firm’s “Our Team” page!

Also, be sure to connect with me at Michele@smarterwritinglab.com and at The Smarter Writing Lab. I’d love to hear from you!

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SCML 05: Jon Nastor, Host of the “Hack the Entrepreneur” Podcast

 

If you’ve been thinking about starting a podcast to help build an audience for your business–or even if you haven’t (yet)–then you’ll LOVE this week’s episode of The Smarter Content Marketing Lab! My guest is Jon Naster, host of the incredibly popular Hack the Entrepreneur podcast and co-host of The Showrunner podcast.

What You’ll Learn

Jon talks about a wide array of interesting topics, sharing things like how:

  • He came up with the engaging hook that has helped him EXPLODE the growth of his Hack the Entrepreneur podcast
  • He uses content marketing—including writing for various publications like Entrepreneur—to build his business and scale up his podcast
  • He’s using using content marketing to build trust with his audience and promote sales of his products
  • He balances podcasting and writing and product creation
  • The podcast is the reason he gets to write for such high-profile businesses and publications
  • The podcast has transformed his life
  • You have to be patient and consistent when it comes to building an audience
  • To get clear about the focus and purpose of your podcast before getting started
  • To repurpose content—and why you should do it
  • Entrepreneurs are using podcasts to funnel audiences into their businesses
  • To monetize a podcast directly and indirectly

He also describes the four things that are essential to building a successful podcast.

Links to Cool Stuff

Here are the links to what was discussed during the show:

Hack the Entrepreneur Podcast

The Showrunner Podcast

The 9-Step Beginner’s Guide to Launching a Podcast (FREE at The Showrunner)

The Showrunner Podcasting Course

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Also, be sure to connect with me at Michele@smarterwritinglab.com and at The Smarter Writing Lab. I’d love to hear from you!

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Kevin Appleby: Building a Consulting Biz with Content Marketing

In this episode of The Smarter Content Marketing Lab, we go to the lab to look at the website and content marketing for Kevin Appleby’s business–Appleby Consulting. We also take a look at Neil Patel’s post, 8 Content Marketing Tricks That Helped Dollar Shave Club Go Viral.

As always, drop me a line at michele@smarterwritinglab.com and visit me at The Smarter Writing Lab to learn more about how to write better to go further with your business.

FYI–Since this episode was recorded, Kevin contacted me and let me know that he’s in the process of making some fantastic changes that will optimize his main site–Applebyconsulting.co.uk.