Posts

SCML 05: Jon Nastor, Host of the “Hack the Entrepreneur” Podcast

 

If you’ve been thinking about starting a podcast to help build an audience for your business–or even if you haven’t (yet)–then you’ll LOVE this week’s episode of The Smarter Content Marketing Lab! My guest is Jon Naster, host of the incredibly popular Hack the Entrepreneur podcast and co-host of The Showrunner podcast.

What You’ll Learn

Jon talks about a wide array of interesting topics, sharing things like how:

  • He came up with the engaging hook that has helped him EXPLODE the growth of his Hack the Entrepreneur podcast
  • He uses content marketing—including writing for various publications like Entrepreneur—to build his business and scale up his podcast
  • He’s using using content marketing to build trust with his audience and promote sales of his products
  • He balances podcasting and writing and product creation
  • The podcast is the reason he gets to write for such high-profile businesses and publications
  • The podcast has transformed his life
  • You have to be patient and consistent when it comes to building an audience
  • To get clear about the focus and purpose of your podcast before getting started
  • To repurpose content—and why you should do it
  • Entrepreneurs are using podcasts to funnel audiences into their businesses
  • To monetize a podcast directly and indirectly

He also describes the four things that are essential to building a successful podcast.

Links to Cool Stuff

Here are the links to what was discussed during the show:

Hack the Entrepreneur Podcast

The Showrunner Podcast

The 9-Step Beginner’s Guide to Launching a Podcast (FREE at The Showrunner)

The Showrunner Podcasting Course

Recite

Also, be sure to connect with me at Michele@smarterwritinglab.com and at The Smarter Writing Lab. I’d love to hear from you!

Save

Save

Save