What type of content should a law firm’s website contain? That’s what we’ll be looking at in this episode of The Smarter Content Marketing Lab. We’ll look at a law firm’s existing site and explore ways to add new, more dynamic content that will help this firm attract more of it’s ideal clients.
What You’ll Learn
We’ll look at several different areas of the website and discuss the following:
- How to use the “hero” section of the home page more effectively–including how to make it a stronger navigational element for website visitors
- The use of video to make an about page come alive
- How to use a blog (or vlog), webinars, white papers, etc. to establish thought leadership status
- Using imagery to communicate more clearly about who you are and what you do
Links to Cool Stuff
Here are the links to what was discussed during the show:
Levenfeld Pearlstein, LLC™: LOVE the videos on this law firm’s “Our Team” page!