SCML 10–Learn How to Write Your Book with Jennie Nash

Have you thought about writing a book? I’m not talking the next Great American Novel. Instead, I’m talking about writing a non-fiction book that focuses on your area of expertise. One that can serve as a powerful calling card, can help position you as a leader in your field, and can increase your ability to get the clients you want. If you have, but just aren’t sure where to start, then you’ll want to listen to this episode with book coach Jenny Nash. And, even if you haven’t thought about writing a book, you might reconsider after listening to what she has to share.

Jenny is the founder and chief creative officer of Author Accelerator, a book coaching program that gives writers the feedback, accountability and support they need to write their best books. Her own coaching clients regularly land top New York agents, national self-publishing awards, and book deals with houses such as Scribner, Simon & Schuster and Random House. She is the author of four novels, three memoirs, and one self-help book for writers. So, to say that she knows what she’s talking about is an understatement!

What You’ll Learn

In this episode, you learn a LOT about how and why you should consider writing a book about your area of expertise, including:

  • How to find a book topic that will grab the attention of your audience and provide value
  • The difference between having a blog and having a book–and why it matters
  • Why people still want material in book form
  • The level of authority you gain as the author of a book in your field
  • Using a book as a gateway into higher-priced product or service offerings
  • How a book can be used as a “calling card” to build your business
  • Getting over the idea that you’re not a writer
  • Using voice-recognition software to jump start the writing process

Cool Stuff We Talked About

Have questions? Have ideas for an episode of The Smarter Content Marketing Lab podcast? Just want to reach out? GREAT! Shoot me an email at or leave a comment below.

My Venture into the Land of Writing Kindle Books

Writing a Kindle BookIn my last post, I issued the “Screw It. Let’s Do It” challenge to writers who want more. More freedom. More income. More fulfillment. And I also said that I was going to participate in the challenge myself. To be perfectly honest, that was a bit scary for me because I’m used to creating and experimenting with various writing ventures here in my warm, cozy and very private office. That way, if I fail, no one knows—except me. And I’m not telling. But, per the challenge, SCREW IT!  I’m here to report in on what I’ve been working on and how it’s going. In. Front. Of. The. Entire. World. (Assuming the entire world is reading this post. Which would be cool.) So, here’s what’s up:

I’m Writing a Kindle Book!

Back in January, I spent the month creating my first online course–Starting a Freelance Copywriting Business— and launched it on Udemy in early February. It was a lot of work—but I enjoyed the process and have plans to develop several additional courses this year.  But, I’ll save that for another post. Long story short, what I decided to do was write a Kindle book based on the content I delivered in my Udemy course. This is my first attempt at writing a book for the Kindle platform–so it’s unsettling and exciting at the same time.

Why a Kindle Book?

Why not? The purpose of The Page-Turner Mission is to explore ways that we can make a great living with our words. Sometimes that means freelancing. Sometimes that means other things—like writing a Kindle book. The only way I’ll know what works for me is to actually do it. And I promise that I’ll be completely transparent with you regarding how things are working. That way, you can avoid the mistakes I’m sure to make along the way.

Why a Kindle Book about Starting a Freelance Copywriting Business?

No doubt, there are already a lot of books out there on how to get started in copywriting. So, why am I adding to the pile? Because, based on Kindle sales, it’s clear that people want and need that information. And I’ve also had really strong interest in my Udemy course. So, between those two things, I can see that the demand is there.

I love sharing information with people and helping them achieve their goals. It makes me feel good. And each of us has a different perspective we can bring to a common topic. My experience in starting and running a successful freelance writing business is unique to me—and I’ve learned things along the way that will help others. So, for people who like to listen and watch, my online course works for them. For those who like to read, the Kindle book will be a good fit.

Also, from a business standpoint, it makes sense to distribute my content in as many ways as I can. Think about content that you’ve created that might be able to be converted to and sold in a different print or electronic format. This is a great business growth strategy for writers.

Getting Started

I’ve been watching and learning about opportunities for writers on Kindle for quite a while–both in the fiction and non-fiction realms. There’s a LOT to learn and it’s easy to get caught in the “shiny object” loop—gathering information without taking any action. So, how did I get started? I just jumped. There are a lot of unknowns constantly threatening to distract me, like:

How do I format a Kindle book?

How long should my book be?

What should I price it at?

Should I hire an editor?

What about a cover?

How does the Kindle publishing program work?

How do I launch my book?

and the ever-present OMG! Can I really do this?????? Who am I to write a book???

I’ve made a conscious decision to put all of these questions on the back burner for now and just GET MY BOOK WRITTEN!!! Because until that happens–the other things I’m wondering about really don’t matter.

Where Things Stand

As of right now, I’ve written almost 4,000 words–and I’m estimating I’m a little less than a third of the way in. I’ve only been working on the book for about 5 or 6 hours because it’s something I’m usually working on at night once all of my client work has been finished for the day.

I’m writing in outline form first so that I can just get the ideas out of my head. My plan is to spend about another 4 or 5 hours doing this and then I’ll go back and fill in the details and determine if I need to change anything about the flow of the information I’m providing.

In case I have some downtime between client work or other appointments, I’m keeping my manuscript in my Dropbox account. That way I can access it from my laptop when I’m out and about. Or I can work on it from anywhere in the house. It’s all about convenience. Because the more convenient it is, the more likely it’ll get done.

Next Steps

Not to sound repetitive, but my next step is to GET MY BOOK WRITTEN!! My goal is to have a completed manuscript ready for editing by Aug. 30. So, I’ve got a few more weeks to do the work. Once I reach that point—I’ll shift my focus to other things I need to do regarding formatting, publishing, marketing, etc. And I’ll share all of it with you. So, stay tuned!

Get your FREE copy of The Prosperous Copywriter’s Toolbox — a comprehensive resource of the tools I’ve used to build a successful freelance copywriting business! Click here.