Posts

SCML11: A Website Content Coaching Session

Figuring out how to present your business on your website can be HARD! This is something I work with clients on all the time. And, in this episode of The Smarter Content Marketing Lab, you’ll get to eavesdrop on a coaching session I recently had the pleasure of conducting with Tyler Inloes, owner of Five17Fitness.

During our session, we talk about things like:

  • The importance of getting the “hero” section of the home page right
  • Being clear about who your business is serving and what you’re offering
  • Describing the benefit of your lead magnet so that readers will be enticed to download it
  • Why you should have more uses of “you” rather than “me” or “us” or “we” in your website copy
  • Strategic use of video on a site
  • Talking about your offerings from a customer benefit perspective instead of a feature perspective
  • Addressing customer questions in ways that differentiate your business from competitors

It was a fun and interesting session, and–if you had a website for your biz–there are probably a few tips you can pick up from it. That’s my hope, anyway!

Take a listen and then let me know if you have any questions about your own site. Shoot me an email at michele@smarterwritinglab.com and we’ll set up a time to chat!

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SCML 06: Winning the Case for Content Marketing with a Law Firm’s Website

What type of content should a law firm’s website contain? That’s what we’ll be looking at in this episode of The Smarter Content Marketing Lab. We’ll look at a law firm’s existing site and explore ways to add new, more dynamic content that will help this firm attract more of it’s ideal clients.

What You’ll Learn

We’ll look at several different areas of the website and discuss the following:

  • How to use the “hero” section of the home page more effectively–including how to make it a stronger navigational element for website visitors
  • The use of video to make an about page come alive
  • How to use a blog (or vlog), webinars, white papers, etc. to establish thought leadership status
  • Using imagery to communicate more clearly about who you are and what you do

Links to Cool Stuff

Here are the links to what was discussed during the show:

The law firm where Nick works

Levenfeld Pearlstein, LLC™: LOVE the videos on this law firm’s “Our Team” page!

Also, be sure to connect with me at Michele@smarterwritinglab.com and at The Smarter Writing Lab. I’d love to hear from you!